Kirill Bigai, Preply CEO and co-founder, launched the company’s first set of values back in 2015 while participating in the Techstars Berlin program. But as the team has changed, so have the values.

“It’s an evolution,” said Bigai, who involves his 650+ staff members in their development and incorporates the values into hiring, performance reviews, and operations. 

David Cohen agrees that fine tuning and articulating values is smart for business and for company culture. In this edition of Cohen’s Give First Podcast, he and Bigai dig into values, hiring practices, stubbornness and how, when the company expanded outside of the Ukraine, Bigai would call every single customer himself. 

Tune in for more. 

Books mentioned in episode: 

Who by Geoff Smart and Randy Street

No Rules Rules by Reed Hastings and Erin Meyer

Follow David Cohen on Twitter @davidcohen