Dr. Mairi-Jane Fox, Techstars’ ESG expert, talks to B Lab’s Becca Quirk and Project Canary COO Will Foiles about applying To Be a certified B Corp.

In this final ESG takeover episode, Dr. Mairi-Jane Fox, who helps lead ESG at Techstars, talks with B Lab Senior Manager of Community Engagement and Network Strategy Becca Quirk and Project Canary Co-founder & COO Will Foiles about what it really means when a business gets its B Corp certification and how it creates impactful changes.

“Inherently, becoming a B corporation forces a founder to look not just at what we are accomplishing today, but what we are working to accomplish,” says Becca Quirk.

Listen as Becca and Will describe the benefits of this certification for startup founders, such as thought leadership opportunities among the B Corp community, rigorous steps that showcase dedication to stakeholders, employees, and future investors, and a framework for solidifying the company’s mission.

Will and Becca also answer commonly raised questions from startup founders about how much time it takes to certify, and if it really is beneficial for early stage and small startup businesses. 

Lastly, don’t miss Will, a Techstars Alabama EnergyTech Accelerator founder, telling us whether getting a B Corp certification is actually worth it. 

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