By Hannah Savage, Investment Manager at Techstars
Behind every successful startup is a network of people whose roles extend far beyond what is seen in pitch decks or founder bios. Building a startup requires a village — a diverse group of individuals and communities working together to turn a founder’s vision into reality. But who makes up this village, and why is their support so critical to a founder's success?
At the core of a village comes family, a frequently overlooked but indispensable role. Spouses, parents, siblings, and even close friends are frequently the first to believe in a founder’s dream. They sacrifice time with their loved one, provide emotional support during setbacks, and offer encouragement, all of which can create a make-it-or-break-it difference.
At the heart of every thriving startup is the team. Early hires are the backbone of a startup, and their alignment with the founder's vision can make or break the company. These individuals wear multiple hats, work long hours, and share in the uncertainty that comes with building something new. It’s these early believers who help translate big ideas into operational success.
At the heart of every thriving startup are mentors and advisors. These individuals provide the guidance founders need during pivotal moments, helping them avoid common pitfalls and make smarter decisions. Often, mentors have walked similar paths, offering advice rooted in hard-earned experience. Their role isn’t to give all the answers but to steer founders in the right direction.
Investors, too, are an integral part of the village — but their value goes beyond financial capital. The best investors serve as strategic partners, opening doors to new opportunities, offering candid feedback, and lending credibility to a founder’s mission. A check alone doesn’t build a business; it’s the partnership that drives growth.
Finally, there’s the broader ecosystem: peers, service providers, and community. Co-working spaces, startup events, and accelerators provide invaluable opportunities for connection and collaboration. Founders often find inspiration and advice in conversations with other founders who are navigating similar challenges. This sense of community — of not being alone in the journey — often sustains entrepreneurs during tough times.
Despite the clear benefits, founders often underestimate the importance of their network. Some hesitate to seek help, viewing it as a sign of weakness. Others may rely too heavily on one type of support, like investors, without diversifying their village to include mentors, peers, or family. Building a strong village takes effort, intentionality, and time. Relationships must be nurtured, trust earned, and perspectives valued.
While a startup might begin as one person’s dream, its success relies on the collective strength of the village behind it. Family, mentors, team members, investors, and communities each play a vital role in turning an idea into a thriving business. By surrounding themselves with the right people, founders not only increase their odds of success but also create an enriching journey filled with shared wins and lessons.
So, whether you’re a founder or a member of someone else’s village, ask yourself: How can you contribute to building the next great success story? Because in startups, as in life, no one achieves greatness alone.
Hannah Savage is an Investment Manager at Techstars, with a global perspective shaped by years of traveling across Latin America, Africa, and beyond. She has reviewed thousands of startups, met hundreds of founders, and invested in 62 companies worldwide. Passionate about empowering entrepreneurs, Hannah leverages her diverse experience to identify and support game-changing startups.